To respect HUMAN HEALTH AND WELL-BEING via the production and distribution of safe, effective, natural remedies with no negative side-effects or contraindications.

To provide PROFESSIONAL TRAINING for practitioners, pharmacists and final users; to widen their knowledge and assist them to apply it successfully.

To ensure GLOBAL CUSTOMER SATISFACTION; that our customers are always satisfied by our service and the therapeutic results from GUNA products.

To devote significant resources to RESEARCH in order to continue to prove the scientific efficacy of our remedies, in all of its forms and applications.

To always be guided by ETHICAL PRINCIPLES