We are an organization of individuals who share the common goal of achieving economic objectives but also larger objectives. Our first objective is the spread and adoption of an effective form of medicine with no side effects that is centred on the individual’s body, mind, and spirit.
United by their passion for unconventional medicine, husband and wife Adriana and Alessandro Pizzoccaro, young graduates in, respectively, Chemistry and Pharmaceutical Technology and Business and Economics, founded the company in 1983. Today, with 300 employees and exports to over 30 countries, GUNA is one of the most innovative businesses in the areas of low dose medicine.
Guided by ethical principles
Our decisions are guided by the principles of honesty, transparency, respect, and loyalty towards each of our business partners.
Social responsibility activities are an integral part of our identity. Our aim is to do what we can to reduce local and global injustice in the distribution of wealth. We believe that the interests of the company can be reconciled with those of the community. Each of the company’s social responsibility projects are visible on the portal socialhub.guna.it.
Devoted to scientific research
We invest extensive resources in continuous scientific research in order to maintain, and improve, the safety and efficacy of the products we produce.
We carry out basic and clinical research together with Italian and international universities and public entities (Italian National Health Institute, Rome, “Fatebenefratelli” Hospital, Rome, “La Sapienza” University, Rome).
Dedicated to education and scientific information for Doctors and Pharmacists
Since the beginning, we have focused on training, via seminars, courses, and multi-year schools, organized both directly, and in collaboration, with medical and educational associations.
Our educational activities are essential for improving the understanding of numerous disciplines that are not always included in university programs, but which are increasingly requested by doctors and patients. In addition they are essential for raising awareness of scientific developments and promoting the latest research findings in complementary medicine.
This role is also performed by our professional network of pharmaceutical representatives and pharmacy consultants, who raise awareness of the scientific basis of our methods across the country. This same training model is applied in every country where our products are sold.
Focused on promoting unique – effective – innovative drugs with no side effects
We believe that our approach is the basis for the medicine of the future. There is a great deal of untapped potential in the field of low-dose pharmacology, and we believe that it is our job to harness it and make it available to everyone.
Our business goal is to identify innovative, effective, and safe solutions for the individual.
Committed to establishing the values and model of a medical approach focused on of people and in harmony with Nature
More frequently people are looking for a new way of interpreting the concept of health and illness. This is the vision of a form of Medicine that views people as multi-faceted and takes into consideration an individual’s, emotions, mind, and spirit. The goal is to obtain and maintain a dynamic balance between these components.
We seek to apply this concept in the development of our products. As such, our medicines are designed to stimulate the body to rediscover its equilibrium and resolve all issues, making it possible to achieve, and maintain, a more harmonious state of health, balance, and vitality.
To help build a better world
At Guna, we are convinced that our most important duty, in terms of social responsibility, is to produce and market effective, scientifically-tested medicines that are free of side effects. It is our goal to help to improve the population’s general level of health.
Through social responsibility activities we want to contribute to mitigating inequality.